AB Pro Painting & Remodeling Case Study
Project Overview:
Custom Developed Website
Website Copywriting
SEO Setup
Local SEO Optimization
Google Business Profile Creation
ABout AB Pro Painting & Remodeling
AB Pro Painting & Remodeling, owned by Abel Hernandez is a residential and commercial painter as well as a handyman service. Before GW Branding Group, Abel was getting most of his leads through networking referrals.
On a mission to grow his business, Abel realized that he needed to do more online marketing and develop a branded website that would help him to increase his lead channels. When working with Abel, we made it a priority to understand what AB Pro Painting & Remodeling's goals were and to craft a website that would represent his brand and story! Our project consisted of a website build, along with SEO optimization! We built Abel's Google Business Profile to help with reputation management and make it easier for people to find his painting services.
Landing Page Development
Google Business Profile Creation
When it came to managing AB Pro Painting & Remodeling's online reputation, the GW Branding Group suggested a Google Business Profile build-out where Abel's customers can leave their reviews. We also optimized his profile by adding custom scheduling links and adding quality images showcasing the projects they have completed!
Mobile Optimization
We performed a mobile optimization website design for AB Pro Painting & Remodeling. Most Google searches and online browsing is done through mobile phones which is why we took a mobile-first approach to the website!
Service Page Development
AB Pro Painting & Remodeling has many service offerings including residential and commercial painting as well as handyman services, drywall repair, and epoxy flooring. It was an important part of the process to custom develop a service page for each of his offerings and optimize them for Local SEO. People can easily navigate through his services and find the project page they are looking for making it easy for Abel to collect leads through his website.
Website Design & Development
In order to increase lead channels through online marketing, we custom-developed AB Pro Painting & Remodeling's website. We created service pages for each main service they offer and optimized them for local SEO to get found in the Kane County area.
Search Engine Optimization (SEO)
To better get found online, the website build came with an initial SEO setup for each page including the Title Tags and Meta Descriptions. We focused on local SEO titles for the H1 Headings and then submitted the site map to Google Search Console once it was published online!
Google Business Profile Build Out
Online reputation management is crucial to any service-based business. When working with Abel it became clear that he needed a place for his customers to leave reviews once his projects were finished.
Mobile Optimization
Most Google Searches and Browsing are done through mobile phones. We optimized the site to be user-friendly and easy to navigate via cell phones. We also did a tablet design for those who like to use tablets like the Ipad.
Custom Image Selection
Service-based businesses should put an emphasis on high-quality images to help with their brand visuals. We worked with AB Pro Painting to collect their best project images to place on the site and on their Google Business Profile.
Brand Messaging & Copywriting
When it came to developing AB Pro Painting's brand voice and messaging, we worked closely with Abel to take a deeper dive into what it means to be a part of his team. Abel takes a serious approach to safety and education which is why it was important for us to relay this on the website.
