Kane County Solar Case Study
Project Overview:
Custom Developed Landing Page
Website Copywriting
SEO Setup
Local SEO Optimization
QR Codes
ABout Kane County Solar
Kane County Solar is a solar franchise owned by Charlie Rucker. When Charlie first came to the GW Branding Group he was looking for somewhere to send his leads and collect their information.
The GW Branding Group started doing market research in the solar industry to find a way to build a unique and informational landing page that would stand out. Then we custom-developed the landing page on our in-house hosting and website-building software! We learned the process that Kane County Solar takes with their clients and translated it to their landing page while providing a lead collection form. Once the site was published we submitted it to Google Search Console for ranking and build custom QR codes for Charlie to use on his marketing materials.
Landing Page Development
Custom FAQ For Solar In Illinois
When it came to building a landing page for Kane County Solar, a really important part of the process was doing market research to develop a custom FAQ section for the most commonly asked questions for solar in Illinois. By Providing this information to leads, Kane County Solar is able to save time when asked common questions and is now viewed as the expert in their industry.
Mobile Optimization
We performed a mobile optimization website design for Kane County Solar's landing page to attract mobile browsers.
Landing Page Creation
In order to collect leads from trade shows and online browsers, we build a custom landing page for Kane County Solar. The website is optimized for mobile and tablet making the design all-around user friendly!
FAQ Creation
When doing market research, the GW Branding Group created a custom FAQ section of questions that Kane County Solar gets while regularly speaking with prospects. Now they can direct them to the landing page to save time and be viewed as experts on Illinois Solar
Local SEO Optimization
SEO is always a large part of our projects. With Kane County Solar taking a local approach to SEO, we optimized the landing page for Kane County and the towns within it.
QR Code Creation
When it comes to directing leads to a website for information and form submissions, QR codes can be the perfect answer. Whether you are at a trade show, or just handing out marketing materials, QR codes help to direct traffic to your landing page!
Custom Image Selection
Images are a great way to add and create visual branding for your landing page. GW Branding Group hand-selected the best images for the solar company as a high-quality team!
Market Research & Copywriting
Market research was important to this project because standing out in the solar industry can be difficult. We wanted to make sure that our website copy was filled with information to better assist leads in the buying and installation process of solar in Kane County
