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The Importance Of Branding
anthony galizia • Dec 03, 2022
Why Is Branding Important?
First of all, Branding is not just Marketing. Marketing is the combination of efforts to get products or services in front of customers. Branding, on the other hand, has much more to do with the personality of your business. A unique brand message helps you stand out with your business. Generally, branding breaks down into three main categories: who you are, what you do, and why you do it.
Who you are.
Who you are as a business is a key part of branding. Logos, fonts, lettering, copy, and even the name of your business fall under this category. These are all intentional decisions you make on how to present yourself. This aspect of branding is so important as it is typically the first interaction someone has with your business.
What you do.
What your business does is not just a description of products and services. What you do is a message to your potential customers about what value you can add to their life. Failure to execute this element of messaging is the downfall of many great potential businesses.
Why You Do It.
Your services and products are important, but who you are in the eyes of the public is integral to your personality. In order to manufacture personality it is pivotal that you understand where your business stands in the market. Knowing your customers and where they are coming from will help define what promises you make and what your stated message is as a business.
Never forget what drives you to succeed. More importantly, never let that be forgotten by the consumer. A driver can be as simple as a desire to save someone time. A motivation to help people save time is great, but pushing that message as a brand turns that motivation into a selling point. The why is extremely important to leave someone with after encountering your brand. You want to be compelling enough to stick in the minds of your customers. Creating an association between your brand and you're why.
Why Stand Out?
Standing out as a business is critical. Every transaction is a choice of where hard-earned dollars are being spent. For that reason, a brand needs to tell a story. The first five to fifteen seconds from encountering a brand are the most important. You can’t get those moments back and you need to use them to tell a story that is interesting enough to exist in the mind for a long time.
Creating friends.
Next is something I call creating friends. Friends do not have to be someone you talk to every day, but they are there when you need them. Also, a friend is someone who you know better than a stranger. Every business is a stranger to potential customers. If I need to ask someone to pick me up from the airport, I am much more likely to ask a friend to hitch a ride rather than a stranger. A stranger may get me where I am going, but a friend is much more trustworthy.
I also find that “becoming a friend” to a consumer is not as hard as it may seem. This is where I tie back to knowing what your market values. Donating a percentage of your proceeds to a cause that matters to you and your customers is a great way to get that friendship from someone who may otherwise regard you as a stranger. Another way to accomplish this is to show that you stand behind your product or service by offering trust-building guarantees. Trust-building guarantees can include lifetime warranties, money-back amnesty periods, or price-matching offers. All of these can be a great value add that you can highlight in your marketing and messaging. When someone learns one of these factors in their first interaction with your brand, you have a good chance of winning them over.
There is so much that goes into creating a brand and message. I will leave you with this- it is much easier to get in front of people and be forgotten than it is to stick in the minds of consumers and create friends that will stick with you. The latter is worth the effort!
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Why Choose GW Branding Group for your website? We offer the Brand Builder package which stands as the pinnacle of marketing and branding packages. Drawing from years of digital marketing expertise and years of serving clients through our marketing agency, we recognize the limitations of standard services. What sets us apart? Our approach is unique because we cut through the red tape that so many others focus on. The GW Branding Group has meticulously curated our expert branding and marketing packages to fast-track the growth of your brand. We work with you to laser-focus on reach and lead generation and execute your brand's foundational marketing strategy. Our unique ability to deliver a meticulously crafted brand strategy in record time translates to unparalleled value for your brand. We've witnessed countless businesses squander both time and resources as they wait to realize their marketing objectives. Our Brand Builder Packages and Programs empower us to elevate your brand while consistently delivering value-based solutions and campaigns. These encompass not only the construction and enhancement of your website and SEO structure but also the meticulous design of your sales and print materials. We also develop custom media packages that will elevate your brand to professional online standards. It All Begins with the Foundational Brand Program What's Included in the Brand Builder Packages? Website Design & Development Brand building often commences with the creation of your website. At The GW Branding Group, we take charge of building your website from the ground up. Leveraging our in-house website builder, we craft the perfect website to funnel leads to your business and amplify your revenue. Search Engine Optimization Deliverable Campaigns Throughout the program, we concentrate on enhancing your SEO. We tailor custom SEO campaigns for your brand, covering On-Page SEO, Off-Page SEO, and Local SEO. These aspects are the cornerstones of our campaigns. Custom Media Prepare to see your brand in video and pictures like you have never seen it before. With a diverse range of projects spanning various industries, we have the partners and experience to capture the essence of your business and portray it well. Brand Messaging & Copywriting Crafting a compelling brand voice is imperative in today's competitive landscape, and our brand messaging and copywriting services are tailored to help your business stand out. Our team of adept writers excels in the art of storytelling and excels in creating captivating copy that resonates with your audience. Targeted CTAs and Landing Pages Our program is designed to strategically incorporate well-placed Calls-to-Action (CTAs) and dedicated landing pages. These CTAs guide your visitors through a clear and structured process, prompting them to take specific actions such as: - Requesting a quote - Downloading valuable resources - Contacting your team for more information Landing pages are carefully crafted to capture lead information, ensuring that your visitors have a seamless and relevant experience. Ongoing SEO and Visibility Enhancement The Brand Builder Program ensures your website is continuously optimized for search engines (SEO). We work to ensure that your website ranks well for relevant keywords and phrases associated with your industry. In summary, the GW Branding Group's Brand Builder Program is your key to unlocking the potential of your website as a lead generation powerhouse. With a strong focus on user-friendliness, content creation, tailored design, CTAs, lead capture, email marketing, and SEO, our program empowers you to turn your website into a dedicated and efficient sales representative. As you invest in your brand's long-term success, our program will become your number one ally in achieving outstanding lead generation results. With the Brand Builder, your brand is poised for exponential growth, backed by our holistic approach to branding and marketing. It's time to unlock your brand's full potential.
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